Telecom - Verizon Wireless, Sprint, and At&T Case Study

Telecom - Verizon Wireless, run, and At&T - Case Study ExampleThe main objective of purchasing is to preserve the excellence and expenditure of a companys goods, to reduce cash tied-ups in register, to sustain the flow of outputs and support the arrangings aggressive position. purchase involves development and evaluation of the products specifications, reception and processing of requisitions, promotion and evaluation of bids, query of goods, suitable storage place and release. Thus, it lot be said that purchasing is one of the important decisions which bespeaks prior assessment of various factors. The purchasing or buying cycle consists of cardinal major steps1. Purchasing Cycle Source 1 The buying cycle model according to Weele talks about five factors namely awareness of needs, assessment of alternatives, alleviation of risk, decision and last but not the least acquisition of results. With the increasing effects of globalisation and changing business scenario, cellular function have become dissever and parcel of human life. Increasing need for cellular services has brought quite a few companies into the market. Verizon Wireless, Sprint Wireless and AT&T are three of the popular companies of United States that have successfully catered the need of the customers for certain years. The success of these companies lies on the fact that they could impressively hit the requirement of the prospective customers. The companies came up with divest of alternatives which had been the second stage of the buying cycle model. Verizon wireless tolerates wireless voice and data products on with services of broadband data. Video services and network narkes are overly available to the customers of the company2. Sprint Wireless also provides data and voices services in wireless segment to its customers. Moreover, it provides wireless network with both CDMA and iDEN networks for the customers of United States3. AT&T also provides certain other benefits like WI-FI services, the facility of U-verse which is primarily required to send SMS along with high speed broadband and video services. Moreover, the wireless 4G facility and high speed downlink packet access are also provided by AT&T4. The next stage of the buying cycle is the alleviation of risk. objet dart considering the risks, the existing and the prospective customers of any cellular service basically considers the factor of network connectivity. In this context, it can be said that AT&T and Verizon Wireless have higher market penetration in terms of network connectivity in comparison with Sprint. Verizon is also way ahead when compared to two other companies with rate to other add-on services like Bluetooth. The next step of the buying cycle i.e. decision is the close to important. The trend of the market depicts that Verizon having better services, also leads in the market parcel out which ultimately depicts that customers have mulish to be with the services of the company. In o rder to manipulate long term sustainability, Verizon Wireless needs to ensure that the customers (both existing and the prospective) achieve their desired objectives. The other two companies, on the other hand, need to ensure that they provide services in such a way that they can attain greater market share in due process. Positioning Positioning is an effort to influence the customer perception for a instigant or product in relation to its competitive brands. Positioning is one of significant tools of marketing to suck up a brand