How and why customer groups are targeted Essay

Gillette mach 3 turbo s brookThe Gillette mach 3 turbo razor is aimed at men mature mingled with around 17 upwards. The mach 3 turbo razor is essenti tout ensembley a razor for shaving hair off mens faces, so any man who deprivations a clean s confirmn face is f every(prenominal) guyed by Gillette. Xbox superstarMicrosoft have marketed the Xbox one as more than just a game console more everyplace a multi-media centre to attract a bigger target audience than just gamers. They targeted anyone between mid teens to deeply twenties or even higher. However Gamers volition take up most of the target group. apple iPhone 6The iPhone 6 can be marketed at pretty much anyone with the wide range of functions it has for example internet access, high definitions camera and video recorder, easy melody access, games, texts and calls and face judgment of conviction. The target audience is anyone from mid teens and upwards. offstage standard telecasterThe fender standard telecaster is an i nstrument that get out be aimed at anyone who plays electric guitars. It can be aimed at young children or elderly the great unwashed and all guitarists in between, but also because of it versatility it can be aimed at many different genres of music for example Blues, Rock, country etc Business to occupancy returnsBic ball point pensThese types of pens ar one of the most famous pen brands in the world, Because of this many profession have used their products. Bic ball point pens atomic number 18 aimed at all businesses which whitethorn have offices or any miscellany of reception or desk roleplay to be done. For example Accountants or law firms. JCB Large diggerJCB depart aim their large power shovel (Digger) at any sort of contracting/sub-contracting firms that are involved in the construction industry. For example joinery firms. The main characteristics/features of for each one group for each product Gillette mach 3 turbo razorBecause the target audience of the Mach 3 r azor is so big it is heavily to specify specific characteristics apart from the fact they are men who want a very good close shave with minimum facial nerve irritation. These consumers will be from all backgrounds and live globally all everyplace the world.Microsoft Xbox oneThe most of the target audience will most probable be lot who like playing video games and probably have done before the Xbox one was released these people are aged between early mid teens to mid late twenties. Also because of the Xboxes marketing as a multi-media centre many people have who like movies whitethorn have bought one also. The people who own an Xbox are from all over the world have a big range in age.Apple iPhone 6Most likely because of the iPhone sixes recent release the people who bought one had an iPhone prior to this one releasing. Also because the iPhone 6 is so expensive the people who did buy one are pecuniaryly well off or bought it although they know they cant afford it or Teenagers asked their parents/ guardians to buy them one. These people are global however the majority are in the U.K and U.S.A. Fender standard telecasterThe people buying standard telecaster are for the majority of the time musicians and have an interest in music probably because of their choice in guitars blues, rock, country, rock and roll etc However because ofChristmas telecasters may have been bought as presents to children or siblings. Also in recent years old electric guitars have become collectable whatever foundering prices of $400,000 and above in some cases, so collectors may have purchased a standard telecaster to keep for 40 years until it is collectable.Bic ball point pensThe business that buy Bic pens are by and large office reportd for example accountants or law firms, Also it could be construction firms with offices. Pretty much any business with an office that postulate pens probably buy Bic pens. Because Bic is a global company they have customers all over the world and these companies may vary in their trades.JCB Large excavatorUnlike Bic not every business needs a digger. This product will be specific to the construction or deconstruction industry. detection businesses will be the biggest customer for JCB these may include joinery or earthmoving contractors. JCB is now a global company meaning their customer base will also be global as construction work has happened all over the world and will proceed to be so.How each audience is reachedConsumer productsA business may decide it needs to reach its customers geographically. Two neighbourhood classifications that are commonly used by organisations are ACORN and MOSIAC. ACORN is a geo-demographic tool that businesses use to identify and understand the UK population and topical anesthetic demand for products and services, The ACORN system categories UK postcodes using demographic statistics and lifestyle variables to give businesses a guide to the difference between geographical regions. MOSIA C is a system that classifies households in the UK into 12 Mosiac groups and 52 sub groups called Mosiac types. These groups and types are formed on the nates that the households comprising them share certain characteristics. Their core customer segments by cross-referencing their customer database with the profile. This helps them to contain marketing decisions based on the kind of customer they attract.Business to business productsAll the individuals and groups who participate in the purchasing decision process in a business are known as a Decision-Making unit or DMU. A DMU could include the following groups Influencers these are individuals whose opinion may be sought about a product or organisation. They will probably be influenced by brands, company reputation and ongoing relationships. Users Users will be interested in the benefits the product offers, such as increase production rates or reduced waste. Buyers Buyers or purchasing officers will be concerned about easy purch asing arrangements, delivery dates and security measures of supply. This can mean that a business can differentiate itself from the opposition by stressing its success rate and how long it will last.Deciders Deciders such as managing directors will probably be most concerned with the overall constitute of the product and whether the organisation can afford it. The cost benefit of purchasing the product or service is a key issue as it is obviously not worth the purchase if the benefits that may result do not warrant the initial investment. Specifiers Specifiers decide on the detailed condition of the product to be purchased. They may well want technical development about such things as component performance and material characteristics. Gatekeepers Gatekeepers may deny potential users information for a variety of reasons, for example, quality managers may have safety concerns or finance managers may have financial reservations. They can prevent sellers reaching the key decision makers.BibliographyBtec Level 3 National Business Student Book 1